电商创业之O2O实战二维码全渠道营销(第4节 三家奶茶店)

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第4节三家茶叶店

经过一段时间的市场调查,我在我家对面的海伦生活广场看了一个不到5平方米的小立面。这个小门面是在农业和工业超市的人流,以及在不同时期的人口分布,因为茶店业务是好的。与很多人的流动关系不好。经过一个月的观察,我终于决定租用这张门脸,并于2011年6月开始经营我的第一家奶茶店,命名为“7月7日闽南奶茶店”。

这是我七七家奶茶店渭南店的第一家店。你看到这个带蘑菇头的小女孩了吗?她是我的第一个职员,飘飘欲仙。

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海伦生活广场周围环绕着新旧住宅区,拥有良好的人流。 7-7奶茶店的左侧是农业和工业超市的入口,右侧是Kristin蛋糕店,不远处有一所幼儿园。凭借如此独特的地理位置,渭南店的业务迅速进入正规化状态。

不久之后,我开始寻找合适的地方,并计划推出第二个七十七家奶茶店。凭借第一次选址经验,我迅速选择了地铁旁边第二家商店的地址,并开设了7-7号奶茶店地铁站的第二家分店。我发现这个店里的第二个店员很酷,一个有脑子和动作的女孩。

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后来,我每个人都有一个香水的助手,凉爽和凉爽。然后,我又开始考虑第三家商店了。进入万达商业圈并作为推销员工作的决定的辛勤工作和奉献精神是我成功获得万达商店的重要因素。很快,第三家店诞生了,这是七十七家奶茶店的万达店。

In the blink of an eye, at the end of 2011, during the first half of the year, I opened three tea shops: seventy-seven milk tea shops, Minnan store, subway store and Wanda store. By the end of 2011, the three stores have gradually entered normal operations.

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By June 2012, the three stores were in good condition and the income was stable. I feel a little self-satisfied. Based on the net profit of 10,000 yuan per month per store, the three stores can already bring me a net profit of no less than 30,000 per month. I started to plan a fourth store. My goal is to open to 10 stores with an average monthly profit of 100,000 yuan.

The above is the story of me and my tea shop as of June 2012.

Among the three stores of Qiqi Milk Tea Shop, Weinan Store is located in the residential area of the residential area. Next to the subway station, the Wanda store is located in the Wanda business district.

The three stores gradually began to operate normally, with a monthly income of 30,000.

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Section 5 Cups

Where is the smooth road to the end? Just when I was complacent about the monthly income of 30,000 yuan, doing 10 stores and entering a dream of 100,000 yuan a month, a ring of phone calls brought me back to reality.

It’s the cool and cool manager of the subway store: “Seventy-seven, come to the subway store and come.”

Cool and cool is my second clerk, with a calm personality, flexible mind and sweet looks, is a trustworthy partner. From the tone of her slightly worried, I felt that something had happened in a bad situation. Sure enough, when I arrived at the subway store, I saw such a notice.

What happened to my subway shop. At first I didn't fully react to the impact of the subway construction on me, but in the next week, I completely understood what it meant to me.

xxIn parallel, the two are still slightly crowded. For the operation of the tea shop, the sales volume determines the income, and the biggest cost lies in the rent. The rent was paid in one lump sum at the beginning of the year. It is now in July. Unless it is sublet, the cost of 12,000 per month is the sunk cost.

Soon, the impact of this mutation on me was reflected in the monthly income statement: due to the decline in the sales volume of the subway station, the average sales volume of the three stations decreased significantly, and the total revenue of the month decreased by 40%. The disadvantages of small business operations with poor ability to resist risks are undoubtedly revealed.

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Section 6 Failure of Traditional Marketing

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Find a way out and find a way out!

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Way Out: Looking for the next home store

I sent the information of the transfer store to all places I could think of, such as Weibo, market, and rental website. I also found a printing company, printed a box of small business cards, and my two little sisters were fragrant, cool and slick, posting small advertisements and sending messages, but no one knows when the subway station can be repaired. What happens after repairing, no one is willing to take on this risk, I personally feel that it is not reliable to find a home shop at this time.

Way Out 2: Send a leaflet near the store

I print a leaflet like many merchants. I invested 3,000 yuan in one time and printed 10,000 small advertisements. I and my clerk took turns to send to pedestrians near the subway store. Passers-by in the past did not accept this kind of compulsory sales, bypassed us, and even cast a contemptuous look. Some people who took the leaflets, less than 5 meters away, were thrown into the trash can next to them. Half a month passed, we sent 5,000 copies and recycled less than 50. I calmly reflected on the marketing behavior of this kind of roadside advertising, blind, non-directional, random, low credibility, and finally gave up.

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Way Out: Directional Delivery Flyer

xx拿着上次没有完成的小广告,我们选择了附近的几座大型办公楼。警卫没有注意,直接冲进来挨家挨户地发送小广告。说到这一点,如果读者有在前台工作的经验,发送传单给这种挨家挨户并不陌生。想想你当时是如何做到的。如果情况好,你会说“让我们放下它。”如果情况不好,门就不会进入。两个月后,情况更糟。

出路四:开源不想节流。

销售额下降势不可挡。我就像火锅上的蚂蚁和无头苍蝇。无法开源,开始发挥节流的想法。原来三家店,每家店员工2人,现在地铁店生意不好,只留下酷酷的一家商店,万达店或渭南店的店员偶尔前来帮忙。同时,减少在地铁商店购买的原材料数量。

绿色收入曲线即将在X轴下。我仍然无法做任何事情,请求至尊指点,我该怎么办。

继续完成。

[上面的文章是今天从书架上摘录的一本书的一部分。我只是发现这本书的内容符合我自己的情况和情况。我想仔细看看这本书并采取我自己的理解并与大家分享,从阿里到电子商务的个人到他们自己接近这个价值十亿美元的天猫商店,在卖掉商店后,解散团队准备下次再次]

事实上,电子商务对人们的想象力并没有太大的困难。真正的操作方法,我将以讲故事的方式慢慢与大家分享,并与大家分享真实的体验

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